Projects
Intro To Digital Marketing
Dot & Key- Maketing Analysis
This presentation offers a thorough analysis of Dot & Key Skincare's brand and its marketing strategies. It also proposes integrated marketing solutions and explores opportunities for leveraging AI to augment the brand's online visibility.
Blogging Assignment
Adventure Sports
My "Adventure Sports in Rishikesh" blog (1400-1500 words) covered popular activities, included backlinks, explored related topics, and ensured originality (2% plagiarism). I optimized it with keyword research, alt text, and a meta title and description.
Search Engine Optimization
Bliss Club
I conducted a full SEO audit for BlissClub, suggesting improvements. I then created a 3-month implementation plan and applied similar SEO strategies to optimize the website for Madira Events (a hypothetical brand).
Website Development
brand.dheerajsukheja.xyz
A website developed with WordPress and Elementor demonstrating insights gained from the subject matter. A visually appealing and user-friendly platform, showcasing the expertise and capabilities of the event management company.
Google Analytics
Google Merch Shop
I developed a customer journey funnel for , analyzing the performance of different product categories. By identifying top-performing items and customer touchpoints, I suggested actions to boost engagement and sales for underperforming products.
Google Data Studio
Google Merch Shop
I completed a set of brief-aligned questions and created an SEO report for the project using Looker Studio. My report highlighted key performance metrics and insights, presenting a clear visualization of SEO progress and areas for optimization
Search Engine Marketing
Freshmenu
I conducted market research for Freshmenu, identifying consumer trends and high-demand keywords. Based on my findings, I designed a targeted search campaign to boost order volume and drive revenue growth, focusing on maximizing conversions.
Brand Strategy
Phool Co.
"I conducted market research for Phool, defining the target audience and developing detailed buyer personas. Leveraging this foundation, I curated a tailored marketing strategy supported by relevant case studies to enhance targeting and engagement.
Shopify Website
HP Lotion
"I developed a complete Shopify website for HP Lotion, designing a user-friendly layout that showcases the brand's organic haircare products. The site was built to optimize user experience and drive online sales effectively.
App Store Optimization
Weather Live Forecast App
I conducted app store optimization (ASO) for a weather app, focusing on keyword research, competitive analysis, and optimizing the app's metadata. The strategy aimed to enhance visibility and downloads by refining the app's title, description.
Social Media Organic
Titan Watches
I developed a hero campaign and a one-month content calendar for Titan, outlining key messages and scheduling engaging content to enhance brand visibility and audience engagement.
SEO & SEM Strategy
Vastra
I designed a search campaign for an imaginary brand called Vastra and presented at FCB Kinnect in Lower Parel, focusing on strategies to enhance brand visibility and drive conversions.
GNMI- Oasis India
oasisindia.org
I developed a search campaign for the NGO OASIS, targeting specific keywords and interests while utilizing a Google Grants account. Over two months, the campaign achieved an average CPC of $1.39, bringing in 92 new users and generating 17 donations.
GNMI- Mamta HIMC
mamtahimc.in
I created a campaign based on the client brief and executed it, sharing SEO strategies to optimize the website and enhance the quality score of the ads. This approach is designed to help the client achieve their objectives, ensuring a measurable impact on their overall marketing performance.
Social Media Marketing
yatra.com
I curated a campaign on Meta for Yatra, employing core and lookalike targeting strategies to drive sales. Additionally, I created an analytics report to track achievable metrics and assess the campaign's effectiveness.
Social Media Marketing
iide.co
I ran an ad for IIDE to drive traffic to their free masterclass in Cape Town, South Africa. I created engaging ad creatives, resulting in 93 link clicks at a cost per result of ₹7.39 and a CTR of 1.37%.
Online Reputation Management
Bold Care
I conducted a brand overview for Bold Care, analyzing its online presence using Awario and performing manual social listening. I curated responses to address customer issues, aiming to enhance the brand’s online reputation and strengthen customer relationships.
Email Marketing Assignment
Shaze Luxury Gifting
I developed a target audience profile for Shaze Luxury Gifting and created an email marketing drip funnel, designing templates that reflect the brand’s colors and aesthetic. This approach ensures consistent branding and maximizes engagement with potential customers.
Fell free to explore my diverse skill set, extensive professional background, and notable achievements. Understand my expertise in digital marketing, website development, business analysis, and more. Take a closer look at my career journey to see how I can contribute to your team’s success.